Indodana Content Factory

In 2026, Indodana began working with us to strengthen and scale its in-house creative production through a dedicated Content Factory model.

The goal was simple: help Indodana increase creative output quality while maintaining the speed and consistency needed for daily digital content production.

To support this, we built a dedicated team of 5 designers powering Indodana’s in-house Content Factory. The team works closely with Indodana’s internal brand and marketing teams to handle ongoing creative needs across campaign assets, social media content, promotional materials, and day-to-day digital communication.

The Indodana Content Factory is designed for brands that need reliable creative production at scale without relying on slow, quota-based agency structures.

Instead of treating each request as a separate project, the team operates as an extension of Indodana’s internal creative workflow. This allows for faster execution, better brand understanding, and more consistent creative output over time.

Since the collaboration began, the team has helped improve the overall quality of Indodana’s creative production—bringing stronger visual consistency, sharper execution, and a more efficient workflow to the brand’s daily content needs.

The Indodana team uses our bluprint AI tools suite as part of its daily workflow.

What makes this team especially effective is their strong understanding of AI-assisted creative production. The designers are highly AI tool-savvy, actively leveraging the latest models, workflows, and production techniques to improve speed, exploration, and execution quality.

AI is used not to replace creative judgment, but to support the team in working faster, exploring more directions, and producing stronger results with better efficiency.